TorStar CEO wines and dines Halifax bigwigs with mini lobster rolls

Toronto Star publisher John Boynton talks future of media at The Bicycle Thief

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TorStar CEO wines and dines Halifax bigwigs with mini lobster rolls

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An attendee who was not the mayor sent the above scrumptious photo to The Coast.

Halifax officials got some Star treatment on Monday night.

TorStar chief executive officer John Boynton was in town, hosting various city hotshots for dinner at The Bicycle Thief.

According to one attendee, the event was to dialogue about how the Toronto Star and its StarMetro Halifax paper can shift the way they target and portray news stories.

Mini-lobster rolls and charcuterie boards were served.

In attendance were politicians such as mayor Mike Savage, Halifax Regional Police chief Jean-Michel Blais and HRP research coordinator Chris Giacomantonio.

“TorStar talked about their plans with the—what do you call it? The Metro Star, Star Network,” says Savage, who listened to Boynton speak for about 45 minutes.

“He talked in broad terms of where he sees newspapers going these days and media in general. It was an interesting conversation.”

Boynton was brought on as president and CEO of TorStar last April in an effort to turn things around for the second-largest newspaper publisher in Canada.

“There’s lots of good people in the industry who are way better at running news companies than I am,” he said at the time. “I’m here because I know how to turn around and transform a company.”

Boynton did not respond to a request for comment sent to his LinkedIn.

Torstar Corp. rebranded its Metro dailies—including the former-Metro Halifax—back in April to better fit the Toronto Star brand and redirect traffic to the flagship paper's website.

In announcing the news, the company said 20 new reporters would be hired at its Metro newsrooms in Vancouver, Calgary and Edmonton. No additional journalists were added to the Halifax operation.

Staff at StarMetro Halifax apparently did not attend Monday's soiree.